Turning an End Into a Creative Beginning-Utah Woman Designs Swimwear with a Playful Whimsy.
Fusing
Art with Fashion has turned into a creative business for Emily Sanders.
After the end of her marriage, she used the power of creativity to heal
and help women feel confident in a swimsuit.
“I
wanted to shake off the negative feelings from the end of my marriage. I
wanted to enjoy life again-to laugh and feel free.” so Sanders started
using her art background to create and get grounded.
Taking
what money she had, Sanders decided to put down her paintbrush and pick
up a sketch pad, filling it with vibrant colors to create a swimsuit
line that not only picked her up emotionally, but also created a swim
line that showcased her unique style while also being functional for a
day at the pool.
“Whimsical
playfulness, full of individuality and fun-loving freedom” is how
Sanders describes her creations. “Women who wear my suits are living
life to the fullest.” She states. “I wanted to create designs from my
new life, ones that had the feeling of light-hearted fun, that were
functional, with a burst of unique style.”
Having
worked full-time in Park City's Terzian Gallery, Sanders had no
background in design, manufacturing, or even in running a small
business, but she researched, went to classes, and navigated herself
through the complicated world of product development. Sanders even took
a crash course in HTML and webdesign getting Personaswimwear.com up and running all on her own.
In
essence, Sanders didn't just dream, she actually made it a reality all
on her own, which is a story that could inspire any woman who wants to
one day start her own business but lacks the know-how. Sanders now has
some answers she's willing to share with those who are ready to start
the next chapter in their life.
The collection can be found online at www.PersonaSwimwear.com or Facebook.com/PersonaSwimwear The Cotton Blossom in Holladay and Called to Surf in Provo carry Persona Swimwear
Emily Sanders
Persona Swimwear
I love how the photos turned out! The model wears them so well, her personality seems to fit the suits. Great job on the lighting and creating the "earthy" feel.
ReplyDeleteHer story is inspiring! And I love the swimming suits!
ReplyDelete