Wednesday, April 18, 2012

Whimsy Clothing Boutique

4 months ago I met the owner(Carol) of a local store called WHIMSY. I love the unique style of clothing she sells at her store! I've found so many things I want to have in my own wardrobe...
Carol has been a joy to work with and I've actually learned a lot from working with her. 
I had the pleasure of helping style and do set design for a recent Fashion Show WHIMSY did for the MS Society.
I've really appreciated that WHIMSY buys from local vendors and supports the community in so many ways! 
Here are some of the photos from shoots and Ads I've done for WHIMSY. Also a link to their blog where you can learn what's new at their store but also fun things like how to dress for your body type!


So if you love what you see go see their blog at:
 

Sunday, April 15, 2012

Nappi Clothing

If you are viewing UTAH FASHION UNDERGROUND blog for the first time this week let me explain
what our mission is:
Having been a Fashion Photographer and Stylist in Utah for several years now, I've come across many amazingly talented people in Utah's Fashion world. Granted, we are not NYC or LA or PARIS. But there are many Artists, Clothing Designers, Stylists, Fashion Photographers, Local Stores, etc. that deserve to be much more known.
This Blog's purpose is to be a stage for Utah's Fashion scene. Each week I will be focusing on a locals that have ANYTHING to do with Fashion in Utah.
This week: Danny Nappi, Matt Butler, Local Models
I met Danny a couple years ago when we worked on a small local film called Unpleasantville. I was immediately impressed with his unique eye and sleek style. It was much more urban than most of what is made in Utah and I appreciated that!


I've had several visits with Danny Nappi at his studio. I always have to take snapshots of all the quirky, fun things he has there. Whether it's a pile of patterns, or his cat taking a nap on his chair, I am always compelled to capture the fantastic atmosphere I feel when I'm there. 

He truly is a creative genius and I'm excited to show you a peak into his studio and mostly the short FASHION FILM I styled for with Matt and Aaron.  YOU CAN WATCH THE FILM BY CLICKING ON THE LINK AT THE END OF THIS POST...

Here are photos from a shoot I did for Nappi with the lovely Tandra Steiner... (modellarte.com)



A peak into
Danny's Studio:


Below is a behind the scenes photo of our beautiful models and film makers!  

I teamed up with two extremely talented local film makers: Matt Butler and Aaron Sorensen. We have worked together before and I knew they would be a perfect fit to do a short Fashion film for Nappi.

WATCH THE FILM CLICK HERE...http://vimeo.com/37398997

websites you should check out:
Danny Nappi Blog: http://nappiclothing.blogspot.com/

Danny Nappi's Website:
http://nappiclothing.com/



Tuesday, April 3, 2012

Welcome to Utah Fashion Underground's Blog

As I was sitting watching the beloved "Project Runway" on my TV, I was thinking about all the amazingly talented people in the Utah fashion scene that deserve to be focused on. I decided to create a venue to put Utah's creative genius to the test. There are many topics that will be posted about on Utah Fashion Underground. Local shops, designers, tips of the fashion industry, what's happening in our state that has anything to do with Fashion! And you may be surprised how much is happening! Each week there will be a post highlighting something wonderful in the small but significant Fashion scene in Utah. 


If you want to support Utah's Fashion industry follow UTAH FASHION UNDERGROUND and tell your friends. Have someone or someplace you feel should be focused on let us know! 

This weekend I did a photo shoot in the Salt Flats. Vogue, and many other fashion magazines have had fantastic shoots there. Local photographers here in Utah use it as well! Here are some shots from the shoot, highlighting clothes from local shops: Whimsy Clothing Boutique and Persona Swimwear. Men's clothing their own. 

Models: Rachel McCash (Starz), Jonathan Malaer (McCarty Models), Sean McPherson (McCarty Models)
Photographer: Rochelle Jahdi    www.modellarte.com
Location: Utah Bonneville Salt Flats