Tuesday, April 3, 2012

Welcome to Utah Fashion Underground's Blog

As I was sitting watching the beloved "Project Runway" on my TV, I was thinking about all the amazingly talented people in the Utah fashion scene that deserve to be focused on. I decided to create a venue to put Utah's creative genius to the test. There are many topics that will be posted about on Utah Fashion Underground. Local shops, designers, tips of the fashion industry, what's happening in our state that has anything to do with Fashion! And you may be surprised how much is happening! Each week there will be a post highlighting something wonderful in the small but significant Fashion scene in Utah. 


If you want to support Utah's Fashion industry follow UTAH FASHION UNDERGROUND and tell your friends. Have someone or someplace you feel should be focused on let us know! 

This weekend I did a photo shoot in the Salt Flats. Vogue, and many other fashion magazines have had fantastic shoots there. Local photographers here in Utah use it as well! Here are some shots from the shoot, highlighting clothes from local shops: Whimsy Clothing Boutique and Persona Swimwear. Men's clothing their own. 

Models: Rachel McCash (Starz), Jonathan Malaer (McCarty Models), Sean McPherson (McCarty Models)
Photographer: Rochelle Jahdi    www.modellarte.com
Location: Utah Bonneville Salt Flats


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