This week's Utah Fashion Underground post is about one of my FAVORITE shops! I love all things Vintage therefore Decades is like Heaven to me. I don't even know how I didn't hear about it until a couple years ago. 

I think adding something vintage to your normal wardrobe can add some fantastic flare! It isn't just a great place for Halloween costumes lol.. Check it out:

Decades Vintage Clothing

627 S State St, Salt Lake City, UT

(801) 537-1357

Storefront 

 

Tons of shoe options!

Men's too!

Vintage Accessories...yum!

Love how many vintage hats they have!

 

Jewelry!!! Serious fun!

 

and more..

Enjoy! And remember to support local!

 

HoopLa Earrings

About a year ago I met Mandy Buntjer and I've been grateful every since! What an amazing, creative and kind person. Seriously one of the best people I've ever met. 
At the time I was working for a shop that was purchasing her adorable earrings wholesale. After our first couple meetings to make an order, we ended up becoming fast friends.
I loved learning about her beautiful family and talking about all things creative. 
We definitely spoke the same language LOL. 
It's my pleasure to show you some of Mandy's handy work and to further spotlight some of the amazing talent right here in UTAH.

Thank you for supporting Utah Fashion Underground, where we highlight those amazing people that make up Utah's Fashion scene...

 Mandy Buntjer

Mandy and her beautiful family

And now! 

CHECK OUT HER ADORABLE HANDY WORK!

Want to buy some? Check out her

Etsy shop:

Click Here...

http://www.etsy.com/shop/HooplaHoopla?ref=seller_info

Persona Swimwear

 

Turning an End Into a Creative Beginning-Utah Woman Designs Swimwear with a Playful Whimsy.

Fusing Art with Fashion has turned into a creative business for Emily Sanders. After the end of her marriage, she used the power of creativity to heal and help women feel confident in a swimsuit.

“I wanted to shake off the negative feelings from the end of my marriage. I wanted to enjoy life again-to laugh and feel free.” so Sanders started using her art background to create and get grounded. 

Taking what money she had, Sanders decided to put down her paintbrush and pick up a sketch pad, filling it with vibrant colors to create a swimsuit line that not only picked her up emotionally, but also created a swim line that showcased her unique style while also being functional for a day at the pool.

“Whimsical playfulness, full of individuality and fun-loving freedom” is how Sanders describes her creations. “Women who wear my suits are living life to the fullest.” She states. “I wanted to create designs from my new life, ones that had the feeling of light-hearted fun, that were functional, with a burst of unique style.” 

Having worked full-time in Park City's Terzian Gallery, Sanders had no background in design, manufacturing, or even in running a small business, but she researched, went to classes, and navigated herself through the complicated world of product development.  Sanders even took a crash course in HTML and webdesign getting Personaswimwear.com up and running all on her own.

In essence, Sanders didn't just dream, she actually made it a reality all on her own, which is a story that could inspire any woman who wants to one day start her own business but lacks the know-how.  Sanders now has some answers she's willing to share with those who are ready to start the next chapter in their life.

The collection can be found online at www.PersonaSwimwear.com or Facebook.com/PersonaSwimwear The Cotton Blossom in Holladay and Called to Surf in Provo carry Persona Swimwear

--
Emily Sanders

Persona Swimwear

(801) 698-4481

info@personaswimwear.com

www.personaswimwear.com

 

Whimsy Clothing Boutique

4 months ago I met the owner(Carol) of a local store called WHIMSY. I love the unique style of clothing she sells at her store! I've found so many things I want to have in my own wardrobe...
Carol has been a joy to work with and I've actually learned a lot from working with her. 
I had the pleasure of helping style and do set design for a recent Fashion Show WHIMSY did for the MS Society.
I've really appreciated that WHIMSY buys from local vendors and supports the community in so many ways! 
Here are some of the photos from shoots and Ads I've done for WHIMSY. Also a link to their blog where you can learn what's new at their store but also fun things like how to dress for your body type!

So if you love what you see go see their blog at:

whimsyclothingshop.blogspot.com

 

Nappi Clothing

If you are viewing UTAH FASHION UNDERGROUND blog for the first time this week let me explain

what our mission is:

Having been a Fashion Photographer and Stylist in Utah for several years now, I've come across many amazingly talented people in Utah's Fashion world. Granted, we are not NYC or LA or PARIS. But there are many Artists, Clothing Designers, Stylists, Fashion Photographers, Local Stores, etc. that deserve to be much more known.

This Blog's purpose is to be a stage for Utah's Fashion scene. Each week I will be focusing on a locals that have ANYTHING to do with Fashion in Utah.

This week: Danny Nappi, Matt Butler, Local Models

I met Danny a couple years ago when we worked on a small local film called Unpleasantville. I was immediately impressed with his unique eye and sleek style. It was much more urban than most of what is made in Utah and I appreciated that!

I've had several visits with Danny Nappi at his studio. I always have to take snapshots of all the quirky, fun things he has there. Whether it's a pile of patterns, or his cat taking a nap on his chair, I am always compelled to capture the fantastic atmosphere I feel when I'm there. 

He truly is a creative genius and I'm excited to show you a peak into his studio and mostly the short FASHION FILM I styled for with Matt and Aaron.  YOU CAN WATCH THE FILM BY CLICKING ON THE LINK AT THE END OF THIS POST...

Here are photos from a shoot I did for Nappi with the lovely Tandra Steiner... (modellarte.com)

A peak into

Danny's Studio:

Below is a behind the scenes photo of our beautiful models and film makers!  

I teamed up with two extremely talented local film makers: Matt Butler and Aaron Sorensen. We have worked together before and I knew they would be a perfect fit to do a short Fashion film for Nappi.

WATCH THE FILM CLICK HERE...http://vimeo.com/37398997

websites you should check out:
Danny Nappi Blog: http://nappiclothing.blogspot.com/

Danny Nappi's Website:
http://nappiclothing.com/

Welcome to Utah Fashion Underground's Blog

As I was sitting watching the beloved "Project Runway" on my TV, I was thinking about all the amazingly talented people in the Utah fashion scene that deserve to be focused on. I decided to create a venue to put Utah's creative genius to the test. There are many topics that will be posted about on Utah Fashion Underground. Local shops, designers, tips of the fashion industry, what's happening in our state that has anything to do with Fashion! And you may be surprised how much is happening! Each week there will be a post highlighting something wonderful in the small but significant Fashion scene in Utah. 

If you want to support Utah's Fashion industry follow UTAH FASHION UNDERGROUND and tell your friends. Have someone or someplace you feel should be focused on let us know! 

This weekend I did a photo shoot in the Salt Flats. Vogue, and many other fashion magazines have had fantastic shoots there. Local photographers here in Utah use it as well! Here are some shots from the shoot, highlighting clothes from local shops: Whimsy Clothing Boutique and Persona Swimwear. Men's clothing their own. 

Models: Rachel McCash (Starz), Jonathan Malaer (McCarty Models), Sean McPherson (McCarty Models)

Photographer: Rochelle Jahdi    www.modellarte.com

Location: Utah Bonneville Salt Flats